Money Matters and More

How can entrepreneurs inhabit the brain of a client, without surgery?

That’s a question many business leaders find themselves asking, especially during a period of slow economic growth. Inhabiting the brain of a client simply means figuring out what it is that your company needs to do to get or keep that client.  Achieving that really comes down to answering the following basic questions:

What is my product or service and how will it benefit clients?  What problem does it solve?

What makes my product or service better than what’s currently on the market?

Have I positioned myself to sell what I offer, or am I prepared to sell a product or service that the customer wants to buy?

The answers to these questions make up part of what marketers call the Unique Selling Proposition (USP).  The folks at Entrepreneur.com define the USP this way:

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

So, there’s good news.  Once we clarify that objective, inhabiting the mind of a client really is (forgive the pun), a no-brainer.

What’s your USP?  Let us know with an email to moneymattersandmore@yahoo.com and we’ll share them.

Have a great week!