Finding the Jobs

The Wow Factor.  What is it and how and why do we all need it?

It’s the question we’re asking today, Week 2 of the Who Wants to Be an Entrepreneur? project.  We’re gathering useful information for anyone who ever wanted to become an entrepreneur (or at least succeed like one.)

This week I interviewed corporate coach, Frances Cole Jones, of Cole Media Management for answers to questions like, What can make a company stand out amidst all the competition? What will make a job seeker irresistible to a prospective employer?

(Her answer:  It’s just three words.)

The Wow Factor.

The Wow Factor–that seemingly intangible quality that all successful business leaders and professionals need to be successful.

In her new book, The Wow Factor, The 33 Things You Must (and Must Not) Do To Guarantee Your Edge in Today’s Business World (Ballantine Books), Jones makes a very compelling case for the need to acquire that seemingly intangible quality.

Here are a few of her recommendations:  (To hear today’s interview, click onto the box in the top right hand corner of this page, where you’ll find the BlogTalkRadio media player.)

– Know how to answer the question, “What are your weaknesses?” in a job interview (without jeopardizing your chances);

– Adopt a Renaissance Attitude” in your quest to achieve success

– Learn “The Six Layers of Why”–what they are and why we need to know them if we’re interviewing, branding or selling

How can you get The Wow Factor?

To learn more how-tos about ways to get ahead in the current economic climate, check in later this week.

And if you’ve got questions, please email us at moneymattersandmore@yahoo.com.

Have a great week!